Hidden List Building Secrets - Brian M. Hazel

    

 There are basically two ways to compile an email list of prospective customers: 

Paying somebody for one or compiling it yourself.

Email marketing is one of the best ways to contact highly targeted prospective customers who are ready and willing to buy your products. So paying somebody else for a list of random email addresses is pretty much a waste of money.

That’s because there’s no guarantee that the people on your purchased list have any interest whatsoever in the types of products or services you are selling. To waste hundreds of dollars buying such a list and countless hours generating an email campaign toward an indifferent customer base seems futile.

Building Your List

A better way is to create your own list of highly targeted potential customers who want to buy your products. When you use this list-building method, your email lists are comprised of the addresses of three key groups.

• The first is people who have bought your products in the past.
• The second is people who have expressed an interest in the types of products you sell.
• The third is people who have agreed to give you their email addresses in exchange for something free that they value.

Your existing customers are likely to be open to purchasing more products from you in the future. This is why it is important to capture and retain the email addresses of every person who has ever bought anything from you.

Tracking Your Customers

It’s also helpful to keep track of what specific products and product categories they purchased.

Repeat customers are one of your biggest sources of potential revenue. That’s because you already have established a positive relationship with them. You can continue to exploit that trust bond indefinitely, as long as they are happy with the products you promote.

The second key group is people who have expressed an interest in the types of products you sell. These are the people who are going to arrive on your web page via links from Facebook Ads, banner ads, links embedded in other web pages and similar gateways.

The third highly effective method for getting motivated customers to visit your page is to give them “something for nothing”.

Why You Need a Squeeze Page

Usually, this is done in the form of a “squeeze page”. A squeeze page is a web page in which you offer visitors something of value – a free report, an informational video, an eBook – in exchange for their email address. The content that you give away should offer something of value related to your product niche.

When it comes to email subscriber lists, there are two schools of thought. The first says that bigger is better. The more people you have on your list, the better chance you have of selling to them. Even if only a small percentage of the people on your email list actually buy anything, you still stand to make a profit.

But bigger is not always better. While it’s true that you may sell to a small percentage of your list, what happens with the majority percentage of people who are being bombarded with emails from you about products they don’t want?

One Word: Spam

Your emails eventually will be directed to their spam folders and your website could be targeted as spam and banned from the major internet providers. If that happens, your online store’s reputation can suffer serious damage.

A better idea is to create a squeeze page and optimize it so that it appears on least on the front page of your niche’s SERP, if not in the top spot.

Mainly though, developing customer loyalty is vital to your success. 

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Binary Options Trading Alternative - Brian M. Hazel

    

Did you know that the “Impulse Items” you see at the checkout line 

of your local grocery store are some of the best-selling items in the store? 

It’s true. And the reason why...

 Holds some important lessons for your -> Online Marketing Efforts. 

The Value of Convenience

If you ask your grocery store customer to spend too much time considering the decision of whether or not to buy these items, you will almost certainly lose the sale.

Why? Because they will come to realize that for the same price of the single bottle of ice cold soda they are grabbing, they could practically get a six pack if they were to take the time to walk back to the soda aisle.

Ah, but that would mean they would have to lose their place in line.

And if they stop to think about the gossip magazine they are grabbing — which usually costs a relatively

high amount of money compared to other magazines, especially for what they are getting — they probably would put it back.

The Power of Impulse Buying

But the grocery line is moving and they have to make a split second decision on whether or not to add it to their pile of groceries. And since they don’t have time to consider it, odds are that if they are on the fence they will impulsively buy it.

So consider your squeeze page visitor. If they are surfing the net and they come across your squeeze page, while they may not be in a moving grocery line, their time is still limited. That’s because there are literally millions of other pages they can go to that are competing with your squeeze page for their attention.

Cater to Your Customers’ Impulses

So you want to make your squeeze page as fast and effective as possible. You don’t have time to present a lengthy treatise on why your product is the best, how it has been supported by experts and list a myriad of reports to back up your claim.

You have to make your arguments using bullet points, which is almost a shorthand version of what you are trying to communicate to them.

Remember, the key is to show them how what you are offering … your Lead Magnet Report, which is another name for your free giveaway … is going to solve some sort of problem they are having in their lives or in some way make their lives better.

So whatever your niche is, you need to frame your giveaway as a problem solver using bullet points.

Different Rules Apply

Usually in prose writing, capital letters, underlining, exclamation points, different colors and bold print are usually discouraged. But a squeeze page is a unique document in which the normal rules of prose are thrown out the window.

The sole purpose of the email or squeeze page is to convert a prospect into following your CTA. As the writer, it is your job to use every weapon at your disposal to achieve this objective.

Having said that, it is generally better to start slow and build up as you get closer to the end. That means if you pepper your prose with a lot of words in capital letters or exclamation points right from the beginning, you are likely to come off as a crazy person, and therefore unreliable.

But if, as you move through your sales pitch, you gradually implement some of these tools in a natural way to emphasize growing excitement about the amazing properties of the product you are selling, they can be effective in getting your reader to share in your excitement.

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