Advanced Marketing Concepts
Mobile Marketing Specifics
So, What is mobile marketing all about?
Mobile marketing is all about having a direct line of communication
with your potential and current customers.
The best way to set up a mobile marketing campaign
is to have a mobile app for your business that is
free for your customers to download.
Each day more and more people are getting
smartphones and using them more than ever.
Imagine being able to market to your customer
through a device that is always switched on,
always available and always with your customer.
Once you have an application designed and developed
for your business your next task is to get it out there.
Your mobile marketing strategy is no good
if people do not have your mobile app.
The best way to get people to download your new marketing tool
is to offer an incentive when people download your mobile app.
The best form of incentive would be to offer a
mobile coupon when somebody downloads your application.
For example, lets say that you are a local restaurant.
On your menu you would simply add a QR code that
linked to a download of your app.
Under the QR code put a line of text, something like
“Scan to download out mobile app and get 10% of your next order”.
As it is not going to cost anybody to download your mobile app,
people will have no trouble downloading your mobile to get
a discount on their next order.
In fact mobile coupons get a ten times higher
retention rate than paper coupons.
Once your customer has your mobile application,
they have downloaded your entire business on their mobile phone.
They can view all information about your business,
from opening times to your food menu.
It doesn't end when your customer downloads your mobile app.
Just like social media you need to make sure that line of communication is
open between you and your customer.
Most mobile apps that you can have developed will
include some very important features.
One of the most important features is the ability to send
push notifications to your users mobile phones.
Here is an example of how you can use a combination of
mobile coupons and push notifications to increase business.
Lets say that you run a pizza restaurant and you are having a slow afternoon.
You can send out a push notification to everybody who
has your mobile app saying “come in this afternoon for 20% of your meal”.
People will soon rush into your restaurant as you will
have reminded them that you are there and they can also
have a chance to save money on a meal out.
Be sure not to send these notifications to often as
people may get sick and delete your app.
But again, mobile marketing is simple,
it is all about keeping those lines of communication opening and
marketing to a device that your customer never leaves their house with out.
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