Hi Guys Brian M Hazel here,
Smartphone Wealth Strategies or
=> How to Make Money with Smartphones reveal that
Smartphones, initially developed for the business community,
Now have a market share of over 50% in the U.S.A. and Europe.
Today, 6.8 billion cell phones are used globally. The rapid expansion of smartphone use opens great opportunities to instantly engage with potential and existing customers.
Mobile marketing develops as fast as smartphones do, and the more people who start using smartphones, the more marketing options we get.
But in terms of professional marketing, there is a lot of room to grow, as only ¼ of brands have mobile marketing strategies.
Smartphone users tend to spend more time on their mobile devices and less time on their desktops and laptops.
Before we proceed to reviewing dos and don’ts, I must say that the first thing to be considered when dealing with mobile marketing is your website.
But in terms of professional marketing, there is a lot of room to grow, as only ¼ of brands have mobile marketing strategies.
Smartphone users tend to spend more time on their mobile devices and less time on their desktops and laptops.
Before we proceed to reviewing dos and don’ts, I must say that the first thing to be considered when dealing with mobile marketing is your website.
First, you have to decide whether your site will work the same on a computer and a smartphone, or whether it will have a responsive design.
Statistically, 46% of mobile users will never return to a website that doesn’t work on their phone on the first try. Are you ready to lose potential customers? Of course NOT! You have to make sure your site works on mobile devices.
These days, smartphone users are more intentional than ever. While using smartphones, they pursue different goals.
They might be drinking coffee in Starbucks and booking airplane tickets. That is exactly why they are using smartphones—they need their phone to be functional.
And this is why they don’t want to be annoyed with tons of ads that they clicked by accident while using their favorite application.
It is important to understand that users are ready to consume advertising, but very moderately.
Statistically, 46% of mobile users will never return to a website that doesn’t work on their phone on the first try. Are you ready to lose potential customers? Of course NOT! You have to make sure your site works on mobile devices.
These days, smartphone users are more intentional than ever. While using smartphones, they pursue different goals.
They might be drinking coffee in Starbucks and booking airplane tickets. That is exactly why they are using smartphones—they need their phone to be functional.
And this is why they don’t want to be annoyed with tons of ads that they clicked by accident while using their favorite application.
It is important to understand that users are ready to consume advertising, but very moderately.
The first “don’t” of mobile marketing is a small ad and the frequency of its display. It is important to understand that constantly annoying users with a small ad doesn’t guarantee that they will pay attention.
Over time, when they finally notice an ad, users don’t understand why is it shown so often and why it should be clicked on.
Apparently, marketers are doing something wrong when they make tremendous efforts to display an ad. It is just a waste of budget.
Successful marketers provide a low-frequency and at the same time, good user experience within their campaigns. Good user experience assumes a valuable exchange.
For example, in exchange for a user action, marketers offer free content that otherwise would need to be paid for.
Over time, when they finally notice an ad, users don’t understand why is it shown so often and why it should be clicked on.
Apparently, marketers are doing something wrong when they make tremendous efforts to display an ad. It is just a waste of budget.
Successful marketers provide a low-frequency and at the same time, good user experience within their campaigns. Good user experience assumes a valuable exchange.For example, in exchange for a user action, marketers offer free content that otherwise would need to be paid for.
This is an extremely effective method of user engagement. It is important to understand that users are ready to perceive mobile marketing as a friendly phenomenon.
Today, people do not expect to watch TV with no commercials.
They don’t mind watching a commercial when they understand that along with watching it, they are going to watch a new episode of “Game of Thrones”.
The situation is the same with mobile marketing.
Users are definitely ready to be engaged in mobile advertisements when they understand that
they will get something for it.
Today, people do not expect to watch TV with no commercials.
They don’t mind watching a commercial when they understand that along with watching it, they are going to watch a new episode of “Game of Thrones”.
The situation is the same with mobile marketing.
Users are definitely ready to be engaged in mobile advertisements when they understand that
they will get something for it.
What does this mean for mobile marketing?
It means that your email marketing campaign is more likely to be seen.
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