How I Build Brand Loyalty - Brian M. Hazel

    

The fastest and most effective way to engage your readers into your content 

Is to draw them into a story.

People are naturally pre-disposed to enjoy stories, 

So if you can wrap your sales copy in an engaging story that 

Connects emotionally with your reader, 

You have a better chance of getting them to make a -> buy decision.

Injecting Your Personality

The story you create to promote your product can be either your own first person account of how your product changed your life, or it can be the story of somebody else.

In either case, the purpose of the story is to get your reader to connect with the subject of the story. The problems you or your character experience should be the same problems your readers are having.

Keep Them Coming Back for More

Obviously, your story needs to have a happy ending. In this case, it will be the way your product solved the problem and improved the subject’s life forever. When your prospective customer relates with the story’s subject, they project the solution your product is creating onto their own problems, making them more open to the idea of purchasing -> your product.

Whether you use a character-driven or first-person narrative, make sure you inject your personality into the story. Try to use familiar language that makes it easier for the reader to make a connection with the story you are telling them. 

This will put them at ease and help them see more clearly... 

The benefits of ->your product in their lives.

Creating Trust in the Product’s Power

While you or your character may be the subject of the story you create, the true hero needs to be your product. For example, if your original product is an eBook on how to cure acne, your story will describe the horrible problems that acne created in your life or that of your character.

But the hero of the story will be the product that you discovered that cured your acne forever and caused radical improvements to your life: You gained more confidence, you were more popular than ever, your sex appeal increased and you finally found true happiness, for example.

Social Proof: Testimonials and Where to Get Them

Sales letters frequently use social proof to reinforce the positive message about the product they are promoting. Sometimes referred to as the “bandwagon approach”, social proof feeds into the natural human psychological desire to be part of a larger group.

Your customers are going to be more open to buying your product if the think that others already use and endorse your product. According to Google, 70% of Americans now say they look at product reviews before making a purchase. Adding testimonials to your sales page is often enough to tip your readers into making a buying decision.

Recruiting People Already Loyal to You

If this is your first original product or you haven’t written sales pages before, you might think that obtaining testimonials is a daunting task, but it actually is quite easy.

While you don’t want to make up testimonials – that would be dishonest and also a violation of Federal Trade Commission regulations – there is nothing preventing you from asking family members or friends to write testimonials for you. You are not required legally to disclose your relationship with the person who gives you a product testimonial.

Getting Existing Customers On Boards

Another option is to send emails to people who already have purchased your product and ask if they would be willing to write a brief testimonial. In most cases, if you ask for somebody’s help, they will happily give it to you. Especially if, as in this case, they are already satisfied with the quality of your product.

Give Something for Nothing

Another option is to offer your product for free to people who are considered to be authoritative in your niche.
For example, if the original product you created is a video series on how to improve your golf swing, you could reach out to club pros in your city and offer to send them your product for free with the request that if they found it helpful to send you a brief testimonial that you could include with future marketing collateral.

Click Here to Learn How =>  I Dominate Online Income Programs

Producing Massive Daily Cash Flow,

And...a HUGE Monthly Residual Income.

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

Massive Traffic/Leads - Adam Ross Gregory - Interview w/Brian M. Hazel http://www.myfirstonlinepayday.com Massive traffic and leads are easily attainable with conventional methods.I a...

Click Here => Applied Cash Flow 

And, Learn How...  I Personally Earn Upwards of 519.17 / Per Day

Plus  ... An Additional 19+ / Checks a Month in Residual Income.

Landing Pages - Online Marketing - Brian M. Hazel

    

Click Here =>The Landing Page is the First Place 

Your Prospective Customers Will See. 

In other words, it’s your first opportunity to impress them with the quality of your branding.

But you can’t always control how customers are accessing your -> Online Business. 

Some may end up on your squeeze page while others may visit your website. Still others could find you through an article you published or a blog you wrote.

Web Pages and Landing Pages

So every page of your business should be considered to be a landing page. And every page of your business should support the same branding message.

Each landing page – or in other words, each page – needs to include specific design elements that create a cohesive whole that defines your brand. These are what we will address here.

While there are dozens, or even hundreds, of types of different web pages, all of them can be categorize into four general types of landing pages.

The Click Through

This would be the home page on your website. On it, you want to offer a general overview of what you have to offer while sustaining the branding message you want your customers to experience.

The purpose of the click-through page is right there in its name: You want visitors to click through to another page somewhere in your sales funnel, whether it be individual product descriptions, a catalogue of your products, or somewhere else.

For example, in some instances you might use the click-through page to capture organic traffic for a topic that is related to your primary niche, then use that to drive traffic back to your home page, which would be the very top of your sales funnel, along with a Call to Action (CTA) button.

The Squeeze Page

The squeeze page is a web page on which you offer visitors for free something related to your niche that they will consider to be valuable in exchange for their contact information.

For example, if you are working in the health and fitness niche, you could offer a five-part video course on how to get rock-hard abs in exchange for their email address.

Or if you are working in real estate, you could offer free leads to realtors in exchange for their phone number.

The Sales Page

The sole purpose of a sales page is to get visitors to act on your CTA. Typically, it will use a predictable structure that draws visitors into your content, provides them with irresistible arguments for acting on your CTA, then forcefully and clearly calls on them to take action right away.

The sales letter has been around for a long time. It certainly pre-dates the Internet. But it’s longevity is a direct result of its effectiveness. In my opinion, web-based sales letters are more effective than any other platform.

Think about it: The only reason anybody would ever land on your sales page would be because they are online looking to buy the type of products you are selling! So, really, all you have to do is to convince sales page visitors to do what they already want to do in the first place!

The Consumer

A consumer, also known as a “Business-to-Customer” page or B2C page, is similar to the sales letter in length. But unlike the sales page, the B2C’s purpose is to close the sale right then and there.

And if that’s not possible, it at least attempts to get visitors to accept a free trial or other tactic to capture the visitor’s email's DFY so it can be fed into the autoresponder and followed up later.

I personally use email marketing as my primary source of marketing methods.

Leveraging = >Applied  Winning

...with Email marketing 

Produces Massive Daily Cash Flow,

And...a HUGE Monthly Residual Income.

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

Massive Traffic/Leads - Adam Ross Gregory - Interview w/Brian M. Hazel http://www.myfirstonlinepayday.com Massive traffic and leads are easily attainable with conventional methods.I a...

Click Here => Applied Cash Flow 

And, Learn How...  I Personally Earn Upwards of 519.17 / Per Day

Plus  ... An Additional 19+ / Checks a Month in Residual Income.

High ROI - Equity Logistics - Brian M. Hazel

    

If you are even a little bit familiar with eBay and Amazon,

Then you already know that you can buy practically any product in the world 

On either of these two sites.

Their search engines make it easy for customers to find what they are looking for: Simply type in some keywords and you are instantly connected with dozens of options. Ease of use and a nearly universal selection of products variety is what make them two most popular marketplaces on the planet.

Digital vs Physical

When considering what you should sell, there are two types of products to consider: Physical and digital. Physical products are actual things – electronics, real books, furniture, hair care products, and so on – that have to be physically delivered to the customer once they are purchased, usually through the mail or a delivery service like UPS.

Digital Products like-> (Applied Cash Flow)....

Exist only on the computer and include such things as eBooks, videos, audio recordings, software programs, images, data files and so on. The benefits of selling digital products are:

1. They can be delivered instantly via download, so there’s no postage or delivery charges to pay
2. The SAME Digital File can be resold an infinite number of times, so you never have to worry about resupply.

Deciding What to Sell

Whether you decide to sell physical or digital products, to have the most success you want to offer products that people actually want. It’s simple supply and demand. When demand for a particular product is high, you can sell more at a higher price. If there is low demand for a product you will sell less and may have to discount to move your product out the door.

So what you are looking for are high demand products. In other words, you want to offer what people are looking for right now, are passionate about, and are willing to pay a higher price.

Finding out this information is easy. On Amazon, for example, you can simply go to the Best Seller’s page and instantly see what products are hot right now. eBay has a similar service.

Specialize for Higher Profits

If you plan to specialize in products in a particular niche, you also can narrow down your search to find out what products are most popular within that particular niche.

The most popular products are going to attract the most customers, but they also are going to attract the most competition, which will make it harder for you to dominate the market.

Look for Passion Markets

Another strategy is to find products that people are passionate about or desperate to get.

This can be done by targeting products that appeal to a large pool of customers who are willing to spend anything to feed their frenzied passion for their interest.

This could be something like competitive long-distance runners who will gladly spend hundreds on a single pair of running shoes or a heart rate monitor, or a mountain biker who will spend thousands on a titanium-frame bike just because it is a few ounces lighter than the one he already has.

Physical vs. Digital Products

For physical products, great products to offer include spare parts. In today’s disposable society, it’s often hard to get replacement parts for things such as electronics or appliances because manufacturers want to encourage consumers to buy replacement products, not repair the ones they already own. So if you are one of the only people selling a particular part, you can quickly corner a desperate market.

With digital products, you want to look for products that offer the highest commission. Because the owners of digital products don’t have to worry about production costs, some are often willing to pay commissions of 50%, 60% or even 75% or higher if you can sell their products for them.

The absolute best products to sell on eBay and Amazon are those that allow you to create a relationship with the buyer. You will make far more money making repeat sales than you ever will from a single sale.

I (Brian M. Hazel) personally started my online commercial interests,

 marketing physical products. I have closely compared the two and

 have chosen to concentrate mainly on digital products to create daily cash flow, 

whereby my physical product interests create long term equity.

I personally use email marketing as my primary source of marketing methods.

Leveraging = >Applied  Winning

...with Email marketing 

Produces Massive Daily Cash Flow,

And...a HUGE Monthly Residual Income.

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

Massive Traffic/Leads - Adam Ross Gregory - Interview w/Brian M. Hazel http://www.myfirstonlinepayday.com Massive traffic and leads are easily attainable with conventional methods.I a...

Click Here => Applied Cash Flow 

And, Learn How...  I Personally Earn Upwards of 519.17 / Per Day

Plus  ... An Additional 19+ / Checks a Month in Residual Income.